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If you can't
get people to click your ads, everything will come to a screeching
halt.
The Success of Your Entire Campaign Hinges
on how Effective Your PPC Copywriting Is
Most PPC advertisers spend countless hours slaving over keywords,
calculating budgets and strategizing bid amounts. Truth be known,
your entire campaign hinges on your copy. If you can't get them
to click your ads, nothing else you do will matter.
Is writing PPC copy brain surgery?
No. Frustrating? Oftentimes, yes! Ask any copywriter and she or
he will quickly tell you that writing short copy is one of the biggest
challenges they face. PPC copywriting is probably the ultimate test
of skill. Why? Because you've got just 85 - 90 characters to motivate
that potential buyer to click your ad. That means the:
- message has to be concise,
- benefits have to be crystal clear,
- keywords have to be strategically placed, and the
- call to action has to be solid.
How do you learn this craft? Until now, it's been strictly
trial by fire. You stick your neck out and hope you don't
get it chopped off.
It was the cries of small website owners,
PPC ad managers, in-house marketing managers and -
yes - even professional copywriters
who were sick of wasting time writing PPC ads that didn't
work that encouraged me to develop this proven
method for PPC copywriting. |
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| "I especially like your information
about qualifying visitors through the PPC ad copy. I know that
is one thing I wasn’t doing correctly, and it cost me
a ton of money! I got a lot of “window shoppers”
who weren’t really buying, but I was still paying for
their clicks. After reading your book I realize I was going
about it all wrong. Now I think I can do a much better job.
Thank you!" -- Sandy
Craner, Owner, Brandy's Delights and Delectables
[Read
More Testimonials] |
Here’s How To Successfully Write PPC Ads
In this quick-read book
(only 59 pages long), you get no fluff. No rambling on page after
page about things that aren't relevant to writing PPC copy. What
you do get is solid information about
what works and what doesn't with PPC copywriting including:
- Determining who your target audience is and what they really
want.
- A step-by-step process for writing
PPC ads that pull higher CTRs.
- Proven methods for qualifying leads
through your PPC copy that save you money!
- Tips for squeezing more information into
less space without ruining your message.
- Short words you can substitute for long
words in order to save valuable characters.
- Techniques for writing ads appropriate to every stage of the
buying process.
- Abbreviations approved by Google and
understood by almost everyone.
- The ins and outs of writing with the Dynamic
Keyword Insertion feature.
- Quantifiable research conducted by
one of the Internet's leading marketing research firms.
- Real-world testing and tracking case studies
I conducted using live client accounts. See how other PPC ads
performed.
- A 12-step PPC copywriting plan you
can use to help you write more powerful PPC ads.
- Simple little tweaks that can double or even
triple your response rate.
- The truth about how Quality Score
affects PPC copywriting.
- My easy, 3-step testing method that
shows exactly which ads work best. No complicated formulas to
master.
- Dozens of examples to learn from.
- And more!
It's fast, it's easy, it can save you tons of time!
Whether you're writing PPC copy for the first time or you've cranked
out hundreds of AdWords ads over the last month, you'll get new
ideas, direction and insights that can help improve your click-through
rates.
Stop struggling and learn the proven method
for writing PPC ads that can save you money starting today!
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